Following a long list of online video hits, Volvo Trucks now takes its original marketing to another level, as they set out to launch an online reality TV series – this time with the intention of showing the strength of Volvo Trucks’ service offers by putting vehicles in various unexpected test situations. The trailer for the show premiered on YouTube Jun 11.
The star of the show is the artist Mapei and the mission is clear: Mapei is on a nine-day, 4,000-kilometre long road trip from Sweden to Italy to shoot a music video for her new song ‘Million Ways to Live’. With her is her best friend and director Liza Minou Morberg, ‘Epic Split’ driver Jens Karlsson and a Volvo FH packed with props. Through eight exciting episodes the crew find unexpected ways of testing Volvo Trucks Services, while shooting a music video – including a gutsy two-wheel stunt outside Berlin. Common, who doesn’t love trucks, we sure know the Dudepins team does.
“I love to travel and to get the opportunity to meet new people and cultures. And that is also what ‘Million Ways To Live’ is about – the freedom to be out on the road. It is the ultimate song for a road trip,” says Mapei, whose most recent single was the hit ‘Don’t Wait’.
During the trip Mapei performs with drag-show artists on a truck ferry, arranges a spontaneous gig in the suburbs of Paris and witnesses the two-wheel stunt in Berlin. With the TV series, Volvo Trucks want to show the strength of their service offering for trucks.
The series comprises a total of eight episodes. The first three will air on Volvo Trucks’ YouTube channel on June 11, the next three exactly a week later, and the final two episodes another week after that.
Check out episode 4, 5 and 6 below and let us know what you think!
The mechanics of music. While the truck in Volvo Trucks’ ‘Reality Road’ gets a tune-up at a workshop, Mapei’s musician friend Eddie Cole arrives. The rest, as they say, is musical history. Ready for an encore?
Volvo Trucks’ ‘Reality Road’ goes Parisian mosh pit. With narrow streets and one big truck, can Jens and Liza plan and pull off a concert in just one day and get Paris rocking?
Swiss Alps spin-out. After all of Liza and Mapei’s crazy antics in Volvo Trucks’ ‘Reality Road’, Jens is keen to show the pair that he’s not so different to them. And why he’s probably one of the best truck drivers in the world.